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Are Wine Clubs Worth It?

Are you thinking about joining a wine club but aren’t yet ready to take the plunge? You might be wondering whether wine clubs are worth it. Will you get enough bang for your buck? What if you receive a bottle of wine that doesn’t seem like your thing? And with so many different memberships available online, how do you know what the best wine clubs to join are?

The choice can be overwhelming, but with the right wine club, you can discover new favorites selected by experts and delivered straight to your door.

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What Is a Wine Club?

A wine club is a subscription service in which members receive regular shipments of curated wines delivered directly to their door. As a member, you’ll get to try an array of wines from around the world, including rare and boutique selections that you might not find in your local store.

Some wine clubs also provide detailed tasting notes, food pairing suggestions and background information about the featured wineries. You can also personalize your membership plan around your lifestyle, choosing how often you receive shipments and how often you pay—this will usually be six or 12 bottles delivered every one or three months.

Many of the most popular wine clubs are run by wine retailers, whereas wineries, private clubs, newspapers and other media outlets organize others. Each offers a slightly different experience, so carefully choose your wine club.

Are Wine Clubs Worth It?

Ultimately, whether a wine club is worth it depends on what you’re looking for. If you’re a regular wine drinker or want to discover new varieties and styles, a wine club can be a great experience, but if you only indulge in the occasional glass, you might be better off buying a one-off mixed case.

In general, wine clubs are worth it if you’re after:

  • Convenience—Imagine the joy of regular wine deliveries straight to your door. With monthly or quarterly plans tailored to your preferences, you can indulge in a selection of reds, whites, sparkling wines or even rosés without having to leave your home.

  • Exclusivity—Your membership can give you access to rare wines from boutique vineyards worldwide.

  • Expertise—You don’t need to be a connoisseur to enjoy the perks of a wine club. Experts guide your journey, choosing bottles ideal for various scenarios—from casual dinners and quiet evenings to special occasions and celebrations.

  • Savings—Because wine clubs offer specific selections, organizers can purchase in bulk and pass on the savings to their members. As a regular shopper, you might also be rewarded with exclusive offers, promotional deals or loyalty points.

  • Discovery—Delight in the unexpected as wine clubs encourage you to venture beyond your comfort zone. Expand your palate with wines you might not find elsewhere and explore new grape varieties, styles and regions.

Features to Look for in a Wine Club 

Another thing to consider when choosing a wine club is its extra features. To find a wine club that’s worth it, ensure that the membership package offers the specific things you’re interested in.

Here are some things to look out for:

  • Quality of the wine—One of the main perks of a wine club is its variety of wines. Some clubs specialize in quality vintages from award-winning vineyards, whereas others give members access to popular, affordable options.

  • Flexibility—You should look for a wine club that gives you the option to personalize how much wine you receive and how often it’s shipped. Most memberships let you select six or 12 bottles shipped once every one or three months.

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  • Cost—Consider whether the membership cost is less than you would ordinarily spend purchasing individual bottles of wine. Although some clubs offer additional benefits, such as curated selections and pairing advice, the membership should still provide good value for money. If it doesn’t, you should consider looking elsewhere.

  • Introductory offers—Some wine clubs offer new members one-month trials or other introductory deals. Look out for these if you want to explore a club's offerings, sometimes at a lower cost, before committing to a longer-term contract. Discover the benefits of the Laithwaites Wine Club with 12 fantastic wines and bonus gifts, all for $69.99 and free shipping—sign us up now!

  • Easy cancellation—Things might not always work out with your wine club, whether your finances change or you’re unsatisfied with your experience. Before you commit, check how easy it is to cancel. Some offer hassle-free cancellations, whereas others lock you into a fixed-term contract. At Laithwaites, we’re confident you’ll enjoy every bottle that comes your way, but if you don’t, there’s a 100% money-back guarantee. Discover the Laithwaites Wine Club now.

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