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PERSONAL WINE ADVISORS
Get personalized wine advice from people who love wine
Enjoy inside tips, wine recommendations and first-in-line access to the best deals…with your very own Personal Wine Advisor.
Imagine having a friend behind the scenes who loves wine, has an intimate knowledge of our wine range and knows exactly what you like.
That’s what you get with your very own Personal Wine Advisor. Much smarter than Google or any AI chat bot—and more fun to chat with!
You can call up with those questions you’ve always wanted to ask. What’s best with Italian food? Is non-alcoholic wine any good? Best wines for a big party? What are the wines that will impress my friends this weekend?
Need a little vin-spiration? Whatever you’re wondering about, your Wine Advisor is here to help.
take the guesswork out of wine
Having a Personal Wine Advisor eliminates the headaches of choosing a wine—and makes shopping smooth and effortless. It’s a specialized service that we’re proud to offer our customers completely free of charge, for as long as you need it. Then, all orders will be accepted and fulfilled by a licensed retailer in your delivery state.

What does a Personal Wine Advisor do?
What don’t we do!? First and foremost, we are a passionate group of wine lovers who enjoy nothing more than talking about wine all day! Beyond that, we are an invaluable resource for your wine-related needs. We have direct lines so you can always reach us, and we can give you the inside scoop on hidden deals and guide you to new and exciting wines that will match your individual preferences. You don’t know what you’re missing when you don’t have a Personal Wine Advisor—and when you get one, you’ll never let them go!
Do I have to pay for the Personal Wine Advisor service?
No. This service is 100% free and complimentary. You do not need a membership to use the service. In fact, with our inside knowledge and close connection to the best deals, we will always try to save you money. We are full account managers and personal sommeliers here to ensure your enjoyment of wine. That’s our main objective.
Are the Personal Wine Advisors trained in wine?
Everyone on our team has some form of formal wine education and we come from a variety of backgrounds. Many have long tenure in the drinks trade, with restaurant experience and a plethora of sommelier jobs. We’ve been cocktail makers, bartenders, chefs and baristas. We spend most of our free time enjoying food and wine and all the good things in life.
I don’t have a Personal Wine Advisor. How do I get one?
Simply call or email using the contact info at the top of this page, and we’ll set you up with someone we think fits your palate and preferences. We try to match customers with the most suitable Advisor to ensure you both have the same interests.
Do I get special discounts with a Personal Wine Advisor?
We have our finger on the pulse when it comes to inventory, and we always know what deals are out there. We may suggest new wine styles and regions you haven’t explored yet—and will always find you the best offer on your favorites. We also stand by our 100% satisfaction guarantee, so you can have confidence in trying new things. You telling us what you DON’T like is just as important as what you DO like. This guides us in building a palate profile for you, which helps us recommend wines you’ll love every time.
I already have a Personal Wine Advisor. Can I refer my friends?
Absolutely—everyone’s welcome at this party! Just give your friends’ details to your Advisor to have them reach out. We can even arrange a thank you gift to show our appreciation for the referral.
About Laithwaites
We’re a family-run company that’s been discovering the world’s most exciting wines for over 50 years—and delivering them direct to your door.
When Tony Laithwaite traveled to Bordeaux in the 60’s, he fell in love and set up the world’s first home delivery service for wine. Ever since then, we’ve been delivering wine the right way—from people who love making it to people who love drinking it. Our local experts taste over 40,000 wines each year, and only 2% make the cut.
The adventure continues today, with Tony’s three sons and their partners at the helm. No one goes further to bring you great wines...